Male positivity? In my branding? It’s more likely than you think
I love this
Y E S. FINALLY
AXE realized their target demographic are the preteen and teen boys who over-apply their product and decided to do something good for these impressionable youths
This is embarrassing but I’ve worn axe since I was 12 and to this day I have never once heard anything but “you smell really good” so like idk why it’s a joke to wear it as a grown man lmao